It is an inexpensive way for marketers to promote their goods and services as viral marketing can be used very inexpensively with email, chat-rooms and bulletin boards.
It is a very cost-effective way to reach large target audiences. it adds a personal touch with the consumer, because in amny cases the email or information was forwarded to them from someone they know and/or trust. This third party endorsement is convincing and powerful because we all rely on the opinions of trusted friends and family.
- Encouragement to users spreads the information and creates the potential for exponential growth for exposure, influence and demand.
Acknowledging:
http://sbaer.uca.edu/research/mma/2002/32.pdf
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